The 3rd Israeli Science Communication Conference will take place on June 16th, 2011 at the Israel Academy of Sciences and Humanities, Albert Einstein Square, 43 Jabotinsky Street, Jerusalem, 91040. The conference is free and open to the public, but advance registration is required, contact Ms. Ruth Hanuca: ruth@academy.ac.il; 02-567-6200.
What is science communication and what will take place at the conference? Here’s the information from the source:
Mass media is the general public’s primary source of information about science and technology. Recognizing the importance of how science is represented in the media and public discourse, the Israel Academy of Sciences and Humanities and the Technion – Israel Institute of Technology, as well as other organizations, initiated a series of conferences on the subject.
The annual Israel Science Communication Conference explores the role of science in Israeli public discourse. The conference brings together scientists, media researchers, journalists, editors, spokespeople, formal and informal science educators and others who care about the field of Science Communication, with the goal of creating a community of activists and researchers. The third annual conference will focus on mass media and the new media. Communication researchers, scientist and journalists will delve into the Israeli aspects of Science Communication and its unique challenges.
The full program:
9:30-10:00 Gathering & Registration (light refreshments served)
10:00-10:15 Opening remarks
Prof. Ruth Arnon, President, Israel Academy of Sciences and Humanities
Updates & Vision:
Dr. Ayelet Baram-Tsabari, Department of Education in Technology and Science, Technion – Israel Institute of Technology
Mrs. Avital Baer, Spokesperson and Director of Media and Public Relations, Israel Academy of Sciences and Humanities
10:15-12:00 Science Communication: National and international trends
Chairperson: Prof. Hanoch Gutfreund, The Hebrew University of Jerusalem
“What kind of public communication of science is right for a democracy?”
Prof. Bruce V. Lewenstein, Cornell University, Department of Communication
Science Communication in Israel: Preliminary quantification
Mr. Ettay Nevo, Editor and science reporter, Kol Israel radio
Interview & Response:
Prof. Yaron Ezrachi, Department of Political Science, The Hebrew University of Jerusalem
• This session will be held in English
12:00-12:45 Lunch will be served in the Academy’s garden
12:45-14:30 Science Communication Projects and Research
Chairperson: Prof. Eilam Gross, Weizmann Institute of Science
Academic studies and public engagement projects in the field of Science Communication from Universities, Science Museums and other institutions will be displayed.
This session has two parts – Short presentations and an interactive visual display of the research projects.
The Academic Studies:
1. The Entertainment-Education Approach for Promoting Scientific and Health Issues, Dr. Anat Gesser-Edelsburg, School of Public Health, Haifa University and school of Communication, IDC Herzliya
2. Future of Journalism: Artificial Intelligence and Digital Identities, Dr. Noam Lemelstrich Latar, School of Communications, IDC Herzliya and Dr. David Nordfors, Stanford University
3. Scientific Literacy in Public Discourse at News Sites: Animal Experimentation at the Israeli Online Media, Esther Laslo, Department of Education in Technology and Science, Technion
4. The Influence of Presumed Media Influence on News about Science and Scientists, Dr. Yariv Zfati and Dr. Jonathan Cohen, Department of Communication, Haifa University as well as Prof. Al Gunther , Department of Life Sciences Communication at the University of Wisconsin-Madison
5. Scientific Information on Health and Environmental Issues, and Its ‘Translation’ Strategies: Experts, Spokespeople and Journalists, Daniela Korbes-Magal, Ben-Gurion University of the Negev
The public engagement projects:
1. “Lecturing on the grid”
“Body Worlds” The Hebrew University of Jerusalem, Department of Media Relations
Presenting: Mrs. Orit Sulitzeanu
2. Vibrating Tissue Exhibit “Body Worlds”
Proposing: Mada Tech, the Israel National Museum of Science
Presenting: Dr. Ronen Mir, CEO Mada Tech
3. “Viral Science” Social media and digital marketing workshop for science communicators
Proposing: The British Council and Entrepreneurs
Presenting: Uri Aviv/FamLab alumni
4. “Scientists in slippers”: The international “Scientist Night” project
Proposing: Consortium of 18 partners from Israel
Presenting: Dr. Shoshana de la Fuente, Bar Ilan University (representing the consortium)
5. TWIST: International project to encourage girls to choose science and technology studies
Proposing: Bloomfield Science Museum, Jerusalem (with funding and cooperation from the European Network of Science Centers and Museums
Presenting: Ms. Etti Oron, TWIST Project Manager at the museum
6.. “Basha’ar network” Academic experts respond to questions from teachers and students
Proposing: Bashaar – Academic Community for Israeli Society (non profit)
Presenting: Dr. Shirly Partouche, Project Manager “Basha’ar network
7. “Science on the bar”
Proposing: Department of media relations, Weizmann Institute of Science
Presenting: Mr. Yivsam Azgad, Spokesperson, Weizmann Institute of Science
8. “The Science channel” on the “Ha’aretz” website
Proposing: Joint project of the Bar Ilan department of media relations and “Ha’aretz” newspaper
Presenting: Mr. Yerach Tal, spokesperson of Bar Ilan University
14:30-16:00 “The Uninstitutionalized”: Science in the Hebrew Net
Chairperson: Dr. Meir Zadok, Executive Director, Israel Academy of Sciences and Humanities
Presenter and host: Mr. Ran Levi, science writer and creator of the podcast “Making History”
Roey Tzezana, nano-technology graduate student, researcher at interdisciplinary center for technology analysis and forecasting, creator of the blog “Blazing Science”
Mrs. Lotem Eliyahu, Biology teacher and creator of the blog “Science and other animals”
Ms. Daphna Shezaf, Software engineer and editor of the “Spinoza” website
Mr. Yaron Assa, Member of the podcast “Reasonable Doubt”
Mr. Asaf Abir, Deputy Editor of “Calcalist” magazine
16:00-16:15 Coffee Break
16:15-17:15 Conversation on matters between spirit and substance
Prof. Aaron Ciechanover, Technion–Israel Institute of Technology in conversation with author Mr. Meir Shalev
Facilitator: Mr. Guy Rolnik, Founder and Editor-in-Chief of “The Marker” magazine, Deputy Publisher of the Haaretz Group
Organizing committee:
Dr. Ayelet Baram-Tsabari, Department of Education in Technology and Science, Technion – Israel Institute of Technology
Mrs. Avital Baer, Spokesperson and Director of Media and Public Relations, Israel Academy of Sciences and Humanities
Mr. Dudi Goldman, Editorial Board member and science writer, Yedioth Aharonoth newspaper
Mr. Ettay Nevo, Editor and science reporter, Kol Israel radio
Mr. Ilan Pilo, CEO, Wolf foundation
Academic Consulting:
Prof. Aaron Ciechanover, Technion Israel Institute of Technology
Prof. Eilam Gross, Weizmann Institute of Science
Prof. Hanoch Gutfreund, The Hebrew University of Jerusalem
Academic Committee for the Research Projects and Studies:
Prof. Dan Caspi, Ben-Gurion University of the Negev
Dr. Noam Lemelstrich Latar, Chairperson, Israel Communication Association; Dean, Ofer School of Communications, IDC
Dr. Ayelet Baram-Tsabari, Department of Education in Technology and Science, Technion – Israel Institute of Technology
Mrs. Avital Baer, Spokesperson and Director of Media and Public Relations, Israel Academy of Sciences and Humanities
Mr. Ettay Nevo, Editor and science reporter, Kol Israel radio
